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Austin B. Colby, MBA, CFP®


“I believe that every family can achieve their financial goals, if the path to do so is clear. This work of building paths and guiding clients along those paths is my passion, and it brings me tremendous joy. After twenty years of doing this, I am more excited today than ever about helping families with their finances. Helping one family at a time make good choices makes a difference. I believe that whole-heartedly and am thankful for the opportunity to serve so many people in this capacity.”


Austin is the owner and visionary behind The Wealth Group. His #1 responsibility is to lead our team in devotion to the mission: providing quality financial planning and investment management to the firm’s clients.


  • BS from Minnesota State University, Mankato – Finance with emphasis in Financial Planning
  • MBA from Minnesota State University, Mankato – Leadership & Organizational Development
  • FINRA BrokerCheck

Personal Interests

Austin is the proud husband to Jennifer and father to nine children. While there are endless activities of fun and excitement in their household, some favorites include traveling as a family to experience and explore new adventures, playing many hours of board games and card games at the dinner table, and enjoying the subtle yet extraordinary details that a fun family of eleven brings.  

The Colbys are very active in their church as well as their local community and love building memories with those around them. Austin also enjoys golfing with his children, as well as his team members and many clients.  

Questions for Austin

What is the single best piece of advice you have ever received about money?
My big brother Adam told me that I needed to learn how to handle what little money I had when I was a college kid with little access to cash. He said. "If you think it will be easier to handle money when you're earning more, you're wrong. If you can't make good decisions with a little, you won't make good decisions with a lot--you're mistakes will just be bigger."

What is your favorite book any why?
I don’t have just one.  But here are a few: Pride and Prejudice by Jane Austen. Whimsical love story and excellent writing. David Copperfield by Charles Dickens. Fantastic story-telling. Redeeming Love by Francine Rivers. That was the first book my wife and I ever read together.  That Printer of Udell’s by H.B. Wright. A wonderful story with a character that challenges you to be the best version of yourself.

Where is the most interesting place you've ever traveled?
Uganda, Africa. Anytime you visit a culture that is so drastically different than what you are used to, it is eye-opening and memorable.  I have very much loved all three of the trips I’ve been able to take to Uganda.