My wife Krista told me a great story from her trip to Costco yesterday with our two sons, Ford (age 3 ½ ) and Teddy (age 2). Krista bought yogurt for each of the boys. Our younger son Teddy quickly finished his yogurt and immediately began to cry for more. Ford responded by feeding his own yogurt to Teddy, spoonful by spoonful. He did that without any prompting from Mom.

When Mitch Daniels (former Indiana Governor) took over as President of Purdue University in 2013, the school had increased tuition 36 years in a row. Since then, Purdue has not raised tuition once. By graduation day in 2020, Purdue will be able to boast the total cost of “going to Purdue will be less in 2020 than it was in 2012.”

If you’re planning to contribute to your children’s future earning potential (i.e. by paying for college), you are committing to a big expense. But you already know that. Here’s a good gut-check question to kick off this discussion: how much research time did you put into your last purchase of an iPhone, a computer, or vehicle purchase? Now, compare those answers to how much time you put into researching the college decision for your children.

Is your child or grandchild familiar with the concept of a “Financial Safety School”? High school students know well the concept of a “safety school”: a college that is almost certainly going to accept them. There are also “reach” colleges where acceptance is far from guaranteed, and “target” colleges where acceptance is likely but not a sure thing.

A few interesting charts about college…

When entering the “real world”, at least from a financial perspective, you will hear a lot of noise about the best way to handle your new responsibilities. You might hear things like: “Defer any student loans as long as possible.” “Make minimum payments or income-based payments.” “Don’t worry about student loans, everyone has them.” Listen to me… BE WISE TO THE LIES! Take a different viewpoint and attack that debt with ferocity.